One of my RWA chapter mates asked me how I can come up with blogs on a regular basis. I needed to think about it. But I did come up with a true answer.
I spent 30 years in local television, the last couple of them writing news promos. Daily. Looking for the unique angle to make our newscasts stand out over the others in town. My brain is wired to think of the little hooks.
I have also adapted the calendar (Excel spreadsheet) I used when scheduling sweeps story promos (rating period special news series). I now use the calendar to keep track of my blogs.
It’s all about adapting existing skill sets to current needs.